This is the newest tool by Sulra the leaders in the most advanced styling tools on the market today. This iron is great and easy to use. This is a recommend choice of mine for women today because it has a heating element that allows you to infuse moisture in the hair which makes it ideal for damaged and color treated hair. This iron also has a texture heat setting that allows you to choose a temperature that is perfect for your hair type. Lastly, this tool has a swivel 9 foot cord, 2 year warranty and auto-shut off. No longer is your stylist the only one who can create beautiful bombshell curls on your hair with this state of the art tool you can beautify yourself every day from the comforts of your own home.