To promote hope and happiness with small acts of kindness.
To encourage individuals to do small acts of kindness for someone else everyday for 30 days.
To see our homes, communities, cities and nation hopeful, helpful, happy and hands-on in the improvement of our society by impacting the lives of our nation one person at a time.
To introduce the 30 Days of Gladness social media campaign. Once the campaign has been introduced we will encourage each one to reach one by executing kind acts and inviting them to get in on the fun by uploading pictures, videos and status updates to the Facebook group (30 DAYS OF GLADNESS) as well as connecting on Twitter and Instagram using #30daysofgladness.